To meet consumers’ demand for fresh, convenient, less processed foods, Easy Home Chef created Thai cooking kits that contain the often hard-to-find ingredients needed to home cook an authentic version of the cuisine.
Easy Thai Chef kits are packed with the fresh produce required for each recipe, and some of the shelf-stable ingredients imported directly from Thailand. The line’s co-packer and produce supplier, John Vena, Inc., receives fresh product daily from a network of global suppliers. “This ensures that each Easy Thai Chef kit contains only the freshest and most authentic vegetables possible,” says Martin Amada, founder/CEO/owner, Easy Home Chef. “John Vena’s on-site SQF-certified production facility maintains strict quality control standards, individually inspecting all fresh produce prior to packing.”
At the core of the Easy Home Chef concept are custom thermoformed, compartmentalized lidded trays, each designed for a specific recipe. Segmented sealing tools ensure that each cavity is heat sealed individually with the trays’ lidding film, so no migration of ingredients can take place. The fresh produce, and, when possible, loose ingredients are placed directly into the tray cavities without any pre-bagging. “This keeps the amount of packaging used to a minimum, something ever more scrutinized by today’s consumers,” says Amada.
