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A twist on the soda bottle

The new Fanta PET bottle is “twisted” like an orange to convey flavor and maintain form.

The new Fanta PET bottle is “twisted” like an orange to convey flavor and maintain form.
The new Fanta PET bottle is “twisted” like an orange to convey flavor and maintain form.

Fanta, the fourth-largest beverage brand in the world, is getting a new look, both inside and outside the bottle. The consumer-centered marketing approach includes a reduced-sugar recipe and a proprietary package with updated graphics and a twist.

“The new Fanta Spiral Bottle has been redesigned as an asymmetric PET bottle with a “twist” that delivers an eye-catching on-shelf display,” says Pepe Serafin, global sparkling director, The Coca-Cola Company. “Additionally, a new logo, graphics, and color palette round out the new design.”

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Break out of the ordinary: see what’s new in food packaging & processing
<strong>At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.</strong>
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Break out of the ordinary: see what’s new in food packaging & processing