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New pouch design for water

HFactor, the United States' first functional water that caters to the health, wellness and lifestyle challenges and needs of today’s active consumers, announced a complete redesign of its packaging.

HFactor, the U.S.’s first functional water that caters to the health, wellness, and lifestyle challenges and needs of today’s active consumers, announced a complete redesign of its packaging.
HFactor, the U.S.’s first functional water that caters to the health, wellness, and lifestyle challenges and needs of today’s active consumers, announced a complete redesign of its packaging.

To upgrade functionality, HFactor’s award-winning Hydro-Pack – acclaimed for its ability to effectively retain hydrogen – will now feature an easy-open twist-off spout. In addition, the new look will include an enhanced hour-glass structure, along with a revamped modern aesthetic.

The new spout will replace the brand’s “rip and sip” top and has undergone multiple rounds of research and development to ensure its composite of specially-formulated materials retain HFactor’s industry-leading levels of hydrogen. The distinctive pouch has retained its signature aquatic look, now reflecting a sleeker and more minimalist design. Additional pouch upgrades include a matte finish, horizontal logo, the introduction of a blue-green color palette, and more prominently featured product benefits.

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