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Convenience, portability, and ease-of-use is today's beverage packaging trifecta

According to Beverage Trends in Packaging and Processing Operations by PMMI Business Intelligence, package design changes, sizing for convenience, and new pack sizes and materials are the three ways beverage manufacturers are attracting modern consumers.

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Packaging design:

  • Packaging design changes such as slimmer cans that are easier to hold and use are being utilized by CSD, energy drinks and sparkling waters.
  • Multi-serve bottles with longer necks and skinnier body are easier to carry and pour.
  • Resealable closures are used in beverages ranging from beer to sparkling water.
  • Pouches are becoming more popular in water, juice and some alcoholic beverages.

Sizing for convenience:

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