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Britvic banks on being different (sidebar)

McCain tests aseptically filled PET

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Joining Still Tango in the aseptically filled PET category is Toronto-based McCain Foods Co. through its McCain Sunnyland Div. in Tourneau, Belgium. Its field test of 1.5-L Colorado brand iced teas began in limited regions of France last May. The test represents the first commercial application of Tetra Pak's (Geneva, Switzerland) aseptic PET packaging system.

If the test is deemed a success, the aseptically filled bottle would replace a 1.5-L heat-set PET bottle currently hot-filled by McCain. According to McCain's Elian Mioc, a key attraction of the aseptic package is that it's 6 g lighter and, thus, cheaper. "We think the bottle will cost ten to fifteen percent less than the hot-fill bottle," says Mioc. The savings would let McCain lower the cost to the consumer or improve margins for retailers-or maybe a little of both, says Mioc. But until the test is complete, it's difficult to say. Adds Mioc, "We're still gathering information from the trade and the consumer."

Tetra Pak describes its system as "breakthrough" technology because it offers beverage marketers an all-in-one system: bottle blow molding, bottle sterilizing, filling and capping. Moreover, its footprint is just 8 x 3 m (26' x 10') and it's capable of filling 5ꯠ bottles/hr. It consists of:

*a Tetra Pak Dynablow DBX 6

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