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Pouch pours like a jug

Orlando, FL-based DampRid Inc. is evaluating the introduction of Day Saver-brand Ice Enemy concentrated ice melter for nationwide distribution next winter.

Pw 10389 Daysave

As shown in the accompanying photo, the package—winner of a Gold Award for Packaging Excellence—is a flexible pouch with die-cuts that make it look like a plastic jug.

As you look at the front of the image of the pack, there’s a handle cut into the upper-right corner. A resealable zipper at the top left includes printed copy that reads, “New! Resealable shaker bag spreads evenly and easily.” Beneath the product’s name are three usage images, with bullet point copy beneath the images providing additional user benefits.

“We’re always evaluating our strategy and product categories,” says Scott Wolff, the company’s director of marketing. “We sold another brand of melter in a milk carton-type format that we discontinued about three years ago. So we’re looking at this market,” he adds. DampRid is best known for making a variety of products designed to absorb moisture, eliminate odors and reduce allergens.

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