The bag structure is a three-layer 4.25-mil lamination that features Celplast (http://cmp.celplast.com) "Supermet" 48-ga metallized polyester to provide superior bonding in the lamination to the matte-finished polypropylene. That's according to Bill Reilly, GenPak's development manager.
The product, in a 27-oz premade bag, targets club stores. It was revamped in mid-2006 from a shiny bag. The change to the matte-look was crucial, says Bill Corcoran, marketing manager for New York Style brands, part of Old London Foods, Dayton, NJ. "We felt the matte finish would give it a more upscale look and fit in with organic, natural products. You see the matte finish in a lot of these kinds of snacks, and it seems that consumers are 'trained' to look for that and know those kinds of products can be better-for-them snacks."
The new package design is from Murray Brand (www.murraybrand.com). The bag also retains a resealable zipper from Zip-Pak (www.zip-pak.com).
