Introduced into selected markets in January 2007, and rolled out nationally in March, the new line was created to deliver restaurant-quality hot sandwiches in 60 seconds. Each Deli Creations product includes all the fixings for a delicious sandwich, including individually wrapped (the film structure was not disclosed) meat, bread, and cheese, plus pouched condiments (steak sauce, mustard, or mayo). These components are grouped on the QuiltWave tray and packaged in a paperboard overcarton for marketing from the refrigerator case.
A consumer simply unwraps the various components to build the sandwich, then places it in the tray for microwaving. The QuiltWave tray is constructed of PET/adhesive/paperboard/adhesive/metallized PET/release coating. The laminated quilts or pockets in the tray structure expand when exposed to microwave energy, trapping steam as the pockets inflate, providing close heat contact with the food product.
