Is "smart packaging" just a dumb idea?

Just to be clear, there’s “dumb” packaging (just a box, no matter how pretty the graphics), “self-aware” packaging (with Electronic Article Surveillance/EAS tags), and “smart” packaging (with RFID tags).

Pw 4686 Moore

A case can be made for all three types of packaging today—and perhaps selecting the right type is what truly constitutes “smart packaging”. It doesn’t take a genius to understand that “dumb” packaging is best suited for low-value items where the cost of an EAS or RFID tag would be prohibitive. Nonetheless, given the rampant counterfeiting of everyday products, some sort of authenticity marking—tamper evidence at the very least—might be in order. It may not be widely known but one of the factors that helped jump-start the EPC RFID effort was the high volume of shoplifting of Gillette razor blades. While the value of these items is not that high in itself, the volume of loss became a concern.

This is where “self-aware” packaging comes in. EAS tags have been used as loss prevention devices for many years. These are simple devices that are only capable of indicating their presence—1-bit tags that are either on (enabled) or off (disabled). The problem is that the two packaged goods EAS systems in use, Sensormatic and Checkpoint Systems, are not interoperable. As a result, two different EAS tags must often be present on the same item. The cost of such duplication makes RFID seem a bit more attractive.

Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms