Using warm graphics that bring country chic to mind, The Quaker Oats Co.’s new line of Real Medleys single-serve oatmeal comes in a new microwavable cup-and-lid combination that provides a premium platform for the fruit-and-nut blends. Real Medleys, in four varieties, combines hearty rolled oats, multigrains, and chunks of real fruit and/or nuts that can be prepared in seconds by adding boiling water or by microwaving with water.
“Quaker Real Medleys takes a cue from the popularity of quick-serve oatmeal and provides consumers with portable, premium oatmeal they can keep in their cupboards and take on-the-go,” says Connie Hetzler, brand activation director for Chicago-based Quaker Foods & Snacks, a unit of PepsiCo, Inc.
The 2.64-oz cup was designed in-house, under the direction of James Maki, senior principal packaging engineer, R&D PepsiCo, to be contemporary, portable, and convenient, he explains. The package consists of a thermoformed, polypropylene-based cup, covered with a printed paperboard sleeve that provides insulation when the product is warm and adds stiffness to the cup. The cup is sealed with a peelable barrier film that ensures freshness, and is covered by a composite lid constructed of a paperboard center disc and an injection-molded plastic frame. After the product has been consumed, the paperboard sleeve can be easily removed from the cup so that both materials can be recycled.
