To accommodate its unique snack products, KOOEE! has created its patent-pending “RIP>PEEL>MIX” pouch, an innovative “double-compartment” pouch pack. One compartment contains grass-fed beef jerky, and the other contains a blend of dried fruits, raw nuts and seeds. Initially, the company is offering two flavors—Lime Pepper with Mango and Smoked Chipotle with Apple.
Through a successful campaign on the crowd-funding website Kickstarter.com, KOOEE! raised more than $17,000 to help facilitate the product launch in October 2014. These products are now available at www.kooeesnacks.com, and they can be found at retailer outlets such as The Fresh Market, Wegmans, Amazon, several independents, and health food stores in New York and the SF Bay area.
The fledgling company was founded in 2013, when the founders recognized the rapidly growing jerky industry (estimated to be $2.5 billion in 2015) was trending towards more healthful versions. CEO and co-founder Shaun Malligan notes, “We spent months developing our unique, patent-pending, double-compartment RIP>PEEL>MIX pouch packaging approach to keep the jerky separate from the trail mix, preventing product stickiness and maintaining freshness and flavor of all the components”
