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Kraft Heinz Fosters Emerging Brands with Project Springboard

Recognizing the importance of disruptive innovation, large CPGs and business intelligence firms like Mintel are identifying and nurturing food and beverage companies

Spotted at Natural Products Expo: StaySteady cereal is a low glycemic, high fiber, high protein cereal made to be helpful for diabetic and weight management. StaySteady cereal is manufactured by Organic Milling, Inc., a 60-year-old cereal and snack company located in sunny San Dimas, California proving not all companies launching disruptive healthy options are new.
Spotted at Natural Products Expo: StaySteady cereal is a low glycemic, high fiber, high protein cereal made to be helpful for diabetic and weight management. StaySteady cereal is manufactured by Organic Milling, Inc., a 60-year-old cereal and snack company located in sunny San Dimas, California proving not all companies launching disruptive healthy options are new.

An interview with Marla Commons, Vice President, Mintel Reports. Prefer to  watch video?

Marla Commons: Startups are really important because this is where we're seeing some of the most exciting and disruptive innovations coming from. Disruptors like Beyond Meat and HALO TOP have already had a huge impact on their own industries, and big business has definitely taken notice of these changes.

In the US alone, for example, big companies have lost $22 billion in sales from consumers buying products from smaller companies. So brands have definitely identified and understand that they need to be able to identify where the next big disruptive wave is going to be coming from.

Now many larger businesses are already responding to this change by developing their own internal incubator programs and new venture capital funds as a way to change corporate culture, to break their own new product development cycle, and just be able to respond more quickly to the change they know they need.

Emerging Brands Coverage:

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