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Enhanced Elegance, Reduced Footprint for Wine Bottle

Winery updates packaging from a bowling pin-shaped bottle having balance, display, and storage issues with an elegant new package that solves these challenges while also reducing glass by nearly 13,000 lb/year.

Wine bottle
The new streamlined glass bottle is significantly lighter in weight, which saves the winery approximately 12,600 pounds per year in glass, or 4 oz/bottle.

Winemaker Sue Tipton knew it was time for a change. She had to address some packaging concerns she was learning about from customers and retailers. But she also needed to approach the updates without disrupting the her winery brand’s iconic bottle design.

Sue and her husband, Rodney, opened Acquiesce Winery in 2012 in the Lodi Appellation of California. After being inspired by the famed Chateauneuf-du-Pape wines on a visit to the Southern Rhone region of France, she decided to focus on white Rhone varietals. Their vineyard started with four acres of white Rhone grapes and, over the next eight years, they planted an additional 6.5 acres of white Rhone varietals with plans for another five acres next year. Today, the winery produces 4,000 cases/year.

Since opening, the winery has packaged its wine in a unique bowling pin-shaped flint glass bottle, with a deep punt. “While I loved the original eye-catching design, the unusual shape made the bottles somewhat challenging to display on market shelving and to store in standard wine racks,” Sue Tipton says. “That was one factor influencing the update decision.”


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