NEW EVENT! Cutting-edge Trends for Food Products at PACK EXPO Southeast
Discover all the latest packaging & processing solutions for food products at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025

Procter & Gamble First Packaging Refill Point in Mexico, Aroma Elite Wins Award for Aluminum Refill Pack, Yves Saint Laurent Refillable Fragrance

See a few examples of refillable packaging innovations by Procter & Gamble, Aroma Elite, and Yves Saint Laurent from ThePackHub’s Innovation Zone.

Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.
Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.
ThePackHub

The trend toward refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from startup and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.Procter & Gamble's first refill point in Mexico City includes four different P&G hair products.ThePackHubProcter & Gamble to Trial First Packaging Refill Point in Mexico

Leading multinational producer of consumer goods, Procter & Gamble, is partnering with Chilean start-up Mercado Circular to bring to Mexico its first refill point for products in reusable packaging. The pilot scheme will allow consumers in Mexico City to have access to the circular economy model that reuses packaging to eliminate single-use waste from the entire chain. This generates a positive environmental impact, being more economical by eliminating the cost of packaging. It is reported that a Mexican consumer throws away more than seven kilos of plastic bottles a year, and together they generate more than 780,000 metric tons annually. The first refill point is already operating in Mexico City and is located at the Walmart, Sam’s Club Santa Fe location and has refills of four P&G hair products from the Pantene, Head & Shoulders and Herbal Essences brands. Each bottle has a QR code to measure traceability and environmental impact.

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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to food packaging and processing challenges. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast