Kraft Heinz Updating Executive Leadership Team

Incoming CEO Carlos Abrams-Rivera has announced multiple internal elevations that will become effective beginning in fiscal year 2024.

Willem Brandt
Willem Brandt

When he assumes his new role of chief executive officer of Kraft Heinz next year, Carlos Abrams-Rivera will have several newly appointed members of the company’s executive leadership team as partners.

Current Continental Europe President Willem Brandt will be taking on the role of president, Europe and Pacific developed markets. Brandt has been at Kraft Heinz since 2021, during which time, he has improved the company’s top-line business in the region and the development of high-growth channels. He was with Unilever for more than 20 years before joining Kraft Heinz.

Bruno Keller, who has been with Kraft Heinz since 2014, will be elevated to the role of president, West and East emerging markets. During his tenure at Kraft Heinz, Keller has held several roles, including managing director for South Europe and president, Canada. He is currently the company’s president, Latin America.


   Kraft Heinz Appoints New EVP and President of Its North American Zone


Bruno KellerBruno KellerEarlier this month, Kraft Heinz announced that Pedro Navio is being elevated to the position of president, North America. Navio has been with Kraft Heinz since 2017, and currently serves as president of taste, meals, and away from home in North America. Prior to Kraft Heinz, Navio spent over 15 years at Red Bull.

“I am incredibly proud these are internal elevations, as it reflects the quality of the talent and focus on people development at Kraft Heinz,” says Carlos Abrams-Rivera, “and I am confident these are the leaders to help take Kraft Heinz to the next level and power our growth as we set our course to lead the future of food.”


Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report
Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
Access Now
Dairy Food & Beverage Innovations Report