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How Organizational Design Principles Can Boost the Bottom Line

Processors that incorporate all staff levels into decision making can create an environment where long-term greatness is achieved.

Designing for Greatness Darin Zehr
"Ultimately, when we’re in a design moment, we want to maximize the opportunity we have," says Darin Zehr, general manager at Commercial Food Sanitation.
Michael Costa

Some food processors might hear the word design and envision a blueprint for constructing a plant where their products are created. But what if that blueprint extended to organizational design that helps guide a processor to success within that plant?

Darin Zehr, general manager at Commercial Food Sanitation, explained at Process Expo 2023 how the principles of design can apply to employees, maintenance, sanitation, safety, and overall efficiencies when creating a company culture and setting goals, and how all those elements working in unison can put processors on a path to greatness.

“I don’t think anybody’s ever walked out of a manufacturing facility and said, ‘Wow, that is a great operation. Look how chaotic and messy that place was,’” says Zehr. “Once you design something, you’re stuck with it, so better design equals better business results—that’s why we spend the time on design.”

Here, Zehr details how some of the overlooked aspects in a food processing operation can be incorporated into an organizational design plan that can pay dividends for years after they’re implemented.

Why is design needed?

Zehr says design strategies are necessary when there’s a desire to change as an organization, and that processors should think beyond incremental improvements and strive for long-term greatness when making those decisions.

“Think first about the overall impact of design decisions and then how best to maximize the outcome of those design opportunities,” Zehr explained, using the example of Ferrari and Rivian vehicles as being “designed and built for greatness from the wheels up. They weren’t designed to be common cars, and they’ve set a pace [to follow] that sometimes we miss in the food industry.” 

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