Tetra Pak will offer new levels of customization and flexibility with digital printing technology

This digital on-package printing capability is a first for the beverage carton industry.

Jan 23rd, 2019

Tetra Pak will install its new digital printer technology at its converting plant in Denton, Texas. Rendering courtesy of Tetra Pak.

Tetra Pak will install its new digital printer technology at its converting plant in Denton, Texas. Rendering courtesy of Tetra Pak.

Tetra Pak says it will become the first company in the food and beverage carton industry to offer full-color digital printing on its carton packages, working in collaboration with Koenig & Bauer, a global leader in the field.

The digital printing technology will simplify the complexity of design handling, reducing the time from design to print and opening up new opportunities for flexibility in order placement and product customization. Beverage brands can take advantage of added benefits like dynamic on-package printing and the ability to include a variety of designs within the same order.

“We are committed to helping our customers explore new avenues with a truly ‘smart’ package, supporting their need for product customization, smaller batch sizes, greater traceability and the ability to interact with the consumer,” says Charles Brand, executive vice president of product management and commercial operations at Tetra Pak. “Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business.”

Koenig & Bauer is currently building the full-width digital printer and will install it at Tetra Pak’s converting plant in Denton, Texas. Field testing of the new digitally-printed carton packages is expected to begin in early 2020 with North American customers.

“Brands continue to look for opportunities to deliver greater customization and personalization of their products,” says Carmen Becker, president and CEO of Tetra Pak U.S. and Canada. “We’re thrilled to offer our customers new and innovative ways to engage with consumers, all while increasing flexibility in the design and order process.”

“We are absolutely delighted that Tetra Pak has decided in favor of our digital printer,” says Christoph Müller, member of the board of Koenig & Bauer. “Collaboration between our companies is on an extremely constructive and trusting basis. I am sure that, together, we will significantly change the market for the benefit of Tetra Pak customers.”

Koenig & Bauer

Tetra Pak Inc.

In the News May 2021 Edition | Food Insecurity and Restaurant Consumer Trends Shift

Take Five Video: Consumers increase food spending and return to in-restaurant dining, but food insecurity caused by the pandemic continues. Beyond Meat enters China market, while General Mills and Smithfield continue to enhance their sustainability goals.

Conagra Brands Names New EVP and Chief Supply Chain Officer

In his new leadership role, Alexandre “Ale” Eboli will be responsible for the end-to-end supply chain, overseeing the manufacturing, procurement, environment, health and safety, plant quality, logistics, and transportation and warehousing teams.

Leading Food Companies to Receive Sustainability Excellence in Manufacturing Awards at PACK EXPO Las Vegas

ProFood World is set to honor Conagra Brands, Smithfield Foods, B&G Foods, Liffey Meats, and Graphic Packaging International for outstanding sustainability achievements.

Burger King® Rolls Out Green Packaging Pilot Program

Burger King® Rolls Out Green Packaging Pilot Program

Alternatives for oft-used guest-facing items will be tested, the Loop reusables program will be expanded, and partnerships with the Coca-Cola Company and Kraft Heinz will further sustainable initiatives.

PACK EXPO Las Vegas and Healthcare Packaging EXPO. Packaging. Processing. One Powerful Show.

Register for the Return of PACK EXPO Las Vegas and Healthcare Packaging EXPO

After more than a year without in-person trade shows, attendee registration is now underway for the only comprehensive packaging and processing trade show in the world in 2021.

Hygienic Design Standard Parts for Medical Applications

Hygienic Design Standard Parts for Medical Applications

Standard Parts in Hygienic Design are optimized for minimal contamination and easy cleaning. JW Winco decided to develop a special series of Standard Parts that meet the high requirements. Visit JW Winco's Website to learn more!

Goya Foods packages beans, rice mixes, corn meal, and other dry products at its new facility in Secaucus, N.J. Pictured here, filled and sealed packages of Spanish rice proceed to a cartoning line.

Automated Bulk Bag Dischargers Help Keep Pace With High-Speed Packaging

A new distribution center not only provided four times the space to help relieve previous bottlenecks in rice, bean, and flour lines, but also needed more efficient bulk handling equipment to keep up with other high-speed functions.

House Foods America Building New Tofu Plant

The House Foods Group subsidiary’s new manufacturing facility, which will be located in Louisville, Ky., will expand the company’s production capacity.

Americans are now reaching into their wallets to treat themselves and support local businesses.

Restaurant Consumer Trends Shift as the Pandemic Continues. The data suggests that even though restaurants in many states have had to limit capacity or transition to takeout-only service, Americans are now reaching into their wallets to treat themselves and support local businesses.

Consumers are returning to restaurants at an increasing rate. Food spending away from home has increased by 23.1% since the start of the pandemic while households are only spending 10.7% more on food at home.

The First Step to Increasing Cybersecurity is to Analyze Operational Vulnerabilities.

The First Step to Increasing Cybersecurity

There are a number of straightforward and understandable steps companies can take to protect their operations from cyberattacks. The first is to analyze operational vulnerabilities.

General Mills Releases Global Responsibility Report

Major achievements include sustainably sourcing 100% of its top 10 ingredients and promoting advanced regenerative agriculture on farmland.

Hygienic Design Standard Parts for Medical Applications

Hygienic Design Standard Parts for Medical Applications

Standard Parts in Hygienic Design are optimized for minimal contamination and easy cleaning. JW Winco decided to develop a special series of Standard Parts that meet the high requirements. Visit JW Winco's Website to learn more!

Cheese and Whey Processing Plant Features State of the Art Technology

MWC’s huge greenfield facility will process 25% of Michigan’s milk supply. Joyce Fassl visited the new facility and reports back in this Take Five with ProFood World video on the advancements being made by MWC.

Bob Porter, PPM director of sales fruit & vegetables

PPM Technologies Hires Industry Veteran Bob Porter

Porter has assumed the position of director of sales fruit & vegetables for the company.

Rendering of planned Cargill canola processing facility in Regina.

Cargill Announces Plans for New Canola Processing Facility

The new project in Regina, Saskatchewan will build on Cargill’s overall investment across its North America oilseeds network and support the growing global demand for canola products.

Smithfield Foods to Reappraise Its Entire U.S. Water Supply Footprint

The company is set to increase its sustainability efforts, utilizing comprehensive watershed analysis that will inform updates to water-use policies and performance targets.

Rendering of Swift Prepared Foods’ future 325,000-sq-ft Italian meats facility in Columbia, Mo.

Swift Prepared Foods Building New Facility

The new $200 million, 325,000-sq-ft Italian meats and charcuterie production facility is to be located in Columbia, Mo.

Sam Kitchell, CRB SVP of emerging business opportunities

CRB Names Sam Kitchell as SVP of Emerging Business Opportunities

Global biopharma engineering leader Kitchell will work alongside strategy and operations teams to advance ‘difference-making’ opportunities that benefit clients.

Getty Images 1126880991

A New Model for Digitizing Supply Chain Operations

Global supply chain leaders are collaborating to shape and transform next generation digital supply chain networks.

Leanne Cutts to become Saputo president COO (International and Europe), effective in the second half of calendar year 2021.

Saputo Announces Leanne Cutts to Assume Senior Management Position

Cutts will begin serving as president and chief operating officer (International and Europe) for Saputo in the second half of this year.

More in Home

This graphic provides a more traditional continuous improvement model regarding the asset reliability journey. It is important to note the critical value of engaging stakeholders from all relevant functions.

Measure the ‘Size of the Prize’ via Asset Reliability

Work product focuses on relationship between overall equipment effectiveness and three key performance indicators for asset reliability: people, operating, and financial.

The cannabis industry is heavily monitored and must develop a food safety culture that meets all GMPs and requirements.

Cannabis Food Safety Culture

GTI emphasizes the importance for the cannabis industry that facilities meet strict regulations and train their workforce to develop a food safety culture.

FDA launches new program to reduce exposure to toxic elements in baby foods.

FDA's Plan to Reduce Toxic Elements Exposure in Baby Foods

The agency’s new Closer to Zero plan will follow a four-stage iterative approach that includes research, regulatory, and outreach efforts.

JBS buys European plant-based food producer Vivera

JBS Buys European Plant-based Food Producer Vivera

The purchase of Vivera, Europe’s third-largest plant-based protein producer, boosts JBS’s global position in the exploding plant protein market.

Hershey Announces New Renewable Energy Agreements

The partnerships will fund a solar farm in Camden, N.C. and help fund a solar project in Denton, Texas as Hershey moves its operations toward the use of clean, renewable energy.

Blake Griffin, senior analyst, Interact Analysis presenting on predictive maintenance strategies at PMMI's Executive Leadership Conference.

Live at the ELC: OEMs Can Monetize Predictive Maintenance

Predictive maintenance is an emerging technology for packaging and processing equipment that has the potential to disrupt the OEM business model.

Inputs for materials, equipment, and labor will be getting more expensive across the board, but a tight labor market will be the biggest limiting factor for CPGs. Automation is a great way to circumvent this.

Live at the ELC: Economic Forecast for Brands Timing Their Packaging Machinery Procurement

The U.S. and global economies are poised for a long period of expansion, meaning more consumer spending power and top line growth for brands, but also higher input prices for CPGs, including materials, machinery, and labor.

SIG is planning to construct a new plant in Queretaro, Mexico.

SIG to Build New Production Plant in Mexico

The new facility will expand SIG’s global production network and enable the company to continue its growth in North America.

Joyce Fassl, Editor-in-Chief, ProFood World Magazine

Good News All Around on Food Safety

There’s one caveat: A qualified and experienced workforce that has remained elusive over the past two decades is one of the greatest challenges in creating your food safety culture.

Mars partners with Guidehouse, McCormick, and PepsiCo, enlisting suppliers to create climate action plans and reduce their impact on the planet.

Mars Launches Coalition to Mobilize Suppliers and Accelerate Climate Action

The new Supplier Leadership on Climate Transition coalition aims to drive industrywide action through global supply chains.

Heineken Sets Goals to Decarbonize Its Production and Full Value Chain

The move is the first in a series of refreshed Brew a Better World ambitions, which form a part of the company’s new EverGreen balanced growth strategy.

Bimbo to Offset 100% of Electricity Consumption for Canadian Operations

Two 15-year agreements with Renewable Energy Systems will support the commercial development of renewable energy projects in southern Alberta.