Discover your next big idea in food packaging & processing this Sept.
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.
REGISTER TODAY & SAVE

Miller time is now clearer

Clear, pressure-sensitive labels are decorating Miller Genuine Draft (MGD) and Genuine Draft Light (MGD Light) 12-oz long-neck bottles for Miller’s national on-premise summer and fall ’01 music promotions. Paper labels are also being replaced by the no-label-look for national retail distribution of the two brands. Last year, Miller tested 11 core markets with the clear labels and “significant volume increases were realized by both brands,” says Ron Acosta, public relations manager for MGD.

Pw 17492 05mgd

The MGD and MGD Light bottles feature 2-mil biaxially oriented polypropylene back and front labels and a 2-mil proprietary neck label from Spear (Mason, OH). Graphics on the front and neck labels are screen-printed in five colors. The back label graphics are reverse-printed in three colors so that the label can be viewed from the front of the bottle.

MGD and MGD Light bottles are supplied by Owens-Brockway (Toledo, OH), with label application by O-B and Chattanooga Labeling Systems (Chattanooga, TN). Retail bottles include a peel-and-reveal paper label that indicates information on the promotions. No information about the label was available at the time this was posted. According to Acosta, the bottles retail at a competitive price.

Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Proteins Innovations Report
Break out of the ordinary: see what’s new in food packaging & processing
<strong>At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.</strong>
REGISTER NOW AND SAVE!
Break out of the ordinary: see what’s new in food packaging & processing