Sutherland Packaging offers high-impact direct print technology for both large and small-scale corrugated units. Direct print technology can replace lithographic labels applied over corrugated substrates. Suitable for OTC displays, this advanced five-color technology saves on both material costs and shipping times, according to the vendor.
The ability to forgo label printing also allows customers to quickly recoup their initial short-term investment in the direct print process. In addition, direct print with ink on paper is 100% recyclable. Direct print can extend beyond the size limitations of a label, thereby limiting the need for multi-piece snack towers and pallet wraps. By greatly reducing seams, stitching, and gluing, the customer achieves lower production costs while eliminating in-store assembly complications.
Materials cost reduction is only one key benefit. Sutherland’s single-piece, full-color towers employ precise folding and locking as well as quick construction to achieve extreme side and column strength. The towers enhance the structural integrity of displays and improve overall durability, resulting in POP displays that can withstand damage and deliver brand impact at the point of purchase.