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OFF THE SHELF: Packaging in the baking aisle

Jim Butschli reports on novel approaches to packaging that he's been noticing in the supermarket baking aisle.

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:


Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

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Break out of the ordinary: see what’s new in food packaging & processing