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Mars’ New R&D Hub Will Lead Its Snacking Innovation

The $42 million facility in Chicago is the largest innovation hub among the company’s global snacking R&D sites, and will be instrumental in doubling the Mars Snacking business.

Mars Innovation M&Ms
Mars

As Mars aims to double its snacking business to $36 billion within the next 10 years, it plans to do so by transforming the snacking industry. Brand new to its arsenal is a Global Research and Development Hub in Chicago on its Goose Island campus, the global headquarters of the company’s snacking business.


   Mars' Strategy Aims to Double Snacking Revenue

One of seven Mars global innovation sites around the world, the 44,000-sq-ft, $42 million facility will be dedicated to chocolate and nut testing, research, and innovation. The new facility will help the company’s 300 R&D associates in Chicago create and refine new products before they are scaled around the globe.

Recipes will be perfected in small batches in the plant’s contemporary test kitchen.Recipes will be perfected in small batches in the plant’s contemporary test kitchen.MarsThe addition to the company’s Chicago site means that it can now do everything under one roof, notes Andrew Clarke, global president of Mars Snacking, in a blog about the opening. “From vital ingredient science work aimed at pioneering a new era of sustainable ingredients, to developing packaging and product,” he adds.

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