Discover your next big idea in food packaging & processing this Sept.
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.
REGISTER TODAY & SAVE

The Lawsuit Against JBS and Its Effects on Greenwashing

Accusing JBS of deceiving customers about its climate commitment, New York’s lawsuit has implications well beyond the world’s largest meat company.

Cattle Getty Images 1255621256
Getty Images

Earlier this year, the office of New York attorney general Letitia James filed a suit against the U.S. arm of JBS, accusing the meat giant of misleading customers about its climate commitments. In a new report, The Guardian talks about the far-reaching implications throughout the food industry and beyond as big businesses evaluate their approaches to crafting their sustainability messages for consumers.

Greenwashing will be a pivotal issue over the next five years, according to a conversation that The Guardian had with Todd Paglia, executive director of Stand.earth, an environmental non-profit. “It’s been 20 years of companies lying about their environmental and climate justice impacts,” Paglia told the British daily newspaper. “And it feels like all of a sudden, from Europe to the U.S., the crackdown is beginning to happen.”

Increasingly, consumers are demanding more environmental and social responsibility from the goods they purchase. The New York lawsuit cites a study finding that consumers are willing to pay up to 30% more for products with net-zero greenhouse gas emissions. Knowing that they need to be accountable, some businesses rely on false or misleading messages rather than actually changing their practices to be better for the environment.

The lawsuit contends that is JBS’s position. “Across its marketing materials, the JBS Group has made sweeping representations to consumers about its commitment to reducing its greenhouse gas emissions, claiming that it will be ‘Net Zero by 2040,’” it reads. “The JBS Group, however, has had no viable plan to meet its commitment to be ‘Net Zero by 2040.’”

Break out of the ordinary: see what’s new in food packaging & processing
<strong>At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.</strong>
REGISTER NOW AND SAVE!
Break out of the ordinary: see what’s new in food packaging & processing
Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Proteins Innovations Report