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Lassonde innovates with Italian aseptic filler

Squared off in shape like its 2-L predecessor, Lassonde’s 420-mL PET bottle is aseptically filled at 400/min. It’s sold in a three-pack format that’s new to North America.

Its rectangular shape sets Lassonde's bottle apart from the competition.
Its rectangular shape sets Lassonde's bottle apart from the competition.

Located just outside Montreal in the Quebec town of Rougemont, Lassonde Industries is a beverage company that’s not afraid to experiment. Not only did it lead the way in aseptic filling of plastic bottles in the early ’80s, it did so with a distinctive rectangular bottle that clearly identified Lassonde Fruité as a unique beverage (see Packaging World, Nov. ’95, p. 80 or packworld.com/go/fruite).

Now Lassonde has launched Fruité, a juice drink with 25% fruit content, in a size smaller than the 2-L bottle. Once again, the rectangular shape has been employed. In addition to its ability to differentiate the company’s products, “We like the shape because we don’t waste space in the warehouse, the truck or the store shelf,” says executive vice president of engineering Gilles Guertin.

While the distinctive package shape was retained, the equipment used on the 420-mL line is quite unlike the 2-L line, beginning with the aseptic rinse/fill/cap monobloc. It was manufactured in Italy by Ave, which is represented in Canada by Capmatic (Montreal, Quebec, Canada).

“For this new line I was looking to try a different technology,” says Guertin. He says he appreciates that the rinser, filler and capper are all made by the same manufacturer. Moreover, he says there’s a simplicity to the Ave system that made him want to add it to Lassonde’s stable of aseptic fillers. Simple or complex, it’s still capable of providing the filling speeds that Lassonde required. “We wanted 400 bottles per minute,” and the Ave equipment delivers it, he says.

Included in the new line are a pair of bottle tapers made in Italy by Twin Pack, which is represented in North America by Geosaff (Montreal, Quebec, Canada). Together, the paired machines are able to keep pace with the high-speed line. They automatically collate bottles into groups of three and apply clear polypropylene tape from opposite sides to create convenient three-packs.

Lassonde is believed to be the first company in North America to install one of these Twin Pack machines. It provides a clean, simple, new look, and it keeps the material usage to a minimum, says Guertin. “It also costs less than other multipacking or bundling options,” he adds.

No air-conveying

Further distinguishing the line from most polyethylene terephthalate beverage lines is the notable absence of air conveying equipment for empty bottles. “We know in the future that we will run different bottle sizes on this line,” says Guertin. “With air conveying you can’t be as flexible with the neck size. With the tabletop conveyor we have, neck size makes no difference.”

Lassonde buys its custom-blown PET bottles from Duopac (Pointe Claire, Quebec, Canada). The bottles are depalletized by a machine supplied by Genik (St. Antoine, Quebec, Canada). “They’re located nearby,” says Guertin in explaining Lassonde’s equipment choice. “That’s important.”

Each weighing 26 g, the bottles are swept from pallet layers onto an overhead tabletop conveyor supplied by Storcan (Chateauguay, Quebec, Canada). Orientation doesn’t occur until about 200’ later, when bottles enter a tandem unscrambler

from Orientech (Lachute, Quebec, Canada). Guertin appreciates the machine’s ability to handle Lassonde’s unusual bottle. As he puts it, “It isn’t easy to orient a rectangular plastic bottle at 400/min.”

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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast