Discover your next big idea in food packaging & processing this Sept.
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.
Register Now

Snack cake cartons get quarter-century face-lift

Interstate Bakeries Corp., Kansas City, MO, introduced new graphics for multipack boxes of Hostess-brand snack cakes. According to Hostess, the new design represents the first major packaging graphics change in 25 years.

Pw 10447 Hostess

New graphics appear on boxes of Hostess Cup Cakes, Twinkies, Ding Dongs, Ho Hos, Suzy Qs, and Mini Muffins products.

The 15-pt SBS box materials are supplied by International Paper and Georgia-Pacific, and converted by Malnove and Rock Tenn. Some printing is done in gravure, and some is offset lithography. The new boxes incorporate six or seven colors, depending on the product variety. Graphics are designed by S.W. Baker Associates.

Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
Access Now
Dairy Food & Beverage Innovations Report
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report