“The new package is both eye-catching and evocative of the cinnamon flavor,” says Quaker Foods’ Susan Schreiber. “We believe the new exciting package will draw attention to the improved cinnamon-sweet flavor of the cereal.”
The company says all packaging specifications and information are proprietary. The cereal retail price has not changed because of the new package. Packworld.com editors spotted the cereal in a Chicago, IL, Dominick’s grocery store, retailing for $4.19.
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