A fresh idea on single-serve sustainability

Mars Drinks’ package redesign keeps more single-cup packs out of landfills.

Pfw 2702 Marsdrinks

As of March 2016, single-cup sales growth comprised 74% of retail coffee sales growth of $761 million, according to market research firm Packaged Facts. But many of these pods are not fully recyclable and wind up in landfills, leading some of the leading single-serve coffee players to rethink their packaging.

Mars Drinks, the workplace focused division of food and candy maker Mars, Inc., has developed a new design for its single-serve Freshpack that now has a 31% carbon footprint reduction.

“One of our key business priorities is to become the most sustainable provider of workplace beverages in the industry,” says Samantha Veide, global director, corporate sustainable solutions, Mars Drinks. “The needs of our workplace customers are central to our 2016-2020 Sustainability Strategy, and they told us that their biggest priority was diverting waste from landfill. Because of this, our single most important sustainability priority over the next five years is to solve the waste challenge for workplaces.”

Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report
Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Proteins Innovations Report