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Beverage industry retail trends worth watching

Keeping up with retail beverage trends includes a fast-pace and considering e-commerce growth.

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While the center aisles of grocery stores have seen a steep decline in sales and innovation activity, the refrigerated beverage section has seen an extended period of fast growth and innovation in new beverage types and packaging.

Industry respondents to Beverage Trends in Packaging and Processing Operations, a new report by PMMI Business Intelligence, say glass containers are the trend for premium teas and beverages, a market that is fast-growing and often driven by smaller companies.

“If you position the product as good for you and is good for the environment – it needs to stay in glass since glass is 100% recyclable. Selling a product that is natural and environmentally friendly does not work well with plastic,” says one Brand Manager of a tea and kombucha beverage company.

Retailers have been eager to expand their refrigerated sections to attract more high-end beverages. In addition to variety, they also want beverage companies to provide multi-packs that give consumers multiple flavors for each product.

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