This past May, New York City hosted the 39th annual Clio Awards International Advertising Festival & Creative Conference. Recognizing creative excellence in advertising, the famed awards program is divided into two categories: Television, Radio and Web Site Awards, and Print, Poster & Package Design.
Among this year's outstanding winners in package design was packaging's own TAPPI (The Technical Assn. of the Paper and Pulp Industry). The Western Div. of TAPPI wanted to develop cartons to hold various golf-related gifts to be presented to each participant of Western TAPPI's 1997 golf tournament. The package won the Silver award in the category of Entertainment Promotion Packaging.
Designed and produced by Fleetwood Container and Display (Los Angeles, CA), the carton is made of 275#-test E/F-flute kraft double-wall corrugated that's minus one liner so that the F-flute medium is exposed. This exposed corrugated medium becomes the outside of the carton. The Fleetwood name is flexo-printed in black. "TAPPI" and "1997" are die-cut on each face of the seven-sided carton, which measures 12" W x 7" D x 9.5" H. A total of 12 cartons sit in a hexagonal corrugated tray, made of E-flute kraft and also produced by Fleetwood.
