See What’s Possible in Food Manufacturing at PACK EXPO International
Explore packaging & processing tech from 2,700 exhibitors & gain insights from 150+ free educational sessions—all at PACK EXPO International.
REGISTER NOW

Create a free ProFood World account to continue reading

Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.

Pw 18044 S Pw 0101 082

To accommodate the new beverage “technology,” the design company dressed the bottle in a flexo-printed, silver-colored label with symbols and graphs that reflect the hi-tech image. A grainy black and white graphic of a sport, which varies depending on flavor, is displayed prominently on the front of the label. This product is currently available in select markets across the United States.

The building envelope is a production asset
Condensation, energy loss, and sanitation failures often trace back to the same place. This free article shows where to look.
Read More
The building envelope is a production asset
See What’s Possible in Food Manufacturing at PACK EXPO International
Explore new machinery & materials from 2,700 exhibitors. Gain insights from 150+ free educational sessions. Find solutions to enhance quality & protect your brand at North America’s largest packaging & processing event for food, beverage & beyond.
REGISTER NOW
See What’s Possible in Food Manufacturing at PACK EXPO International