“We were exploring ways to stay competitive, especially during holiday time, and realized that innovative packaging has the power to increase shelf appeal and provide added value to consumers,” recalled Torsten Kringel, Diebels’ packaging manager.
Measuring 180 mm (7.1”) in diameter x 240 mm (9.5”) high, the cylindrical tin was supplied by the Specialty Packaging Division of Crown Cork & Seal (Philadelphia, PA). Cans were stacked five on the bottom and five on top in the promotional tin. A “food-approved” gold lacquer inner coating allows consumers to re-use the tin as a food storage container. The body and lid are coated with white, with the body flexo-printed in six colors; three for the lid. The container features a world map with continents shaded in Diebels’ corporate green, and the oceans tinted in the copper color of Altbier. The design also includes printed images of clocks showing the time in Issum and major cities worldwide.
