Packaging is helping 117-year-old Avon Products reach young women, whom the company calls the “daughters of Avon.” Avon launched the 250-plus-item “mark.” line last August. With annual sales of nearly $6 billion, New York-based Avon is the largest direct-selling company in the world.
“This is a major launch in a tight time frame,” says vice-president of product development Tina Leeds. The products cover a range of categories, including accessories, skin care, bath and body, and fragrances. Pricing for the line ranges from $3 to $25 per unit.
