Market insights lead to product re-introduction

O-I Venezuela’s initial packaging perception studies “found strong consumer recall in the cobalt-blue bottle,” says Miguel Yanez, marketing manager. Consumers associated the blue tint with fashion and a contemporary brand—a good fit for a premium beer such as Solera, Yanez adds.

Cerveceria Polar validated O-I’s general findings about colored bottles with its own consumer research about color’s impact in bottled beer.