The result was a new cobalt-blue glass bottle and the re-introduction of Solera Light Beer in Venezuela.
The 250-mL longneck features an oval, metallic label and a silver cap, which give the brand distinction in the beer aisle, says Hernan Perez, Cerveceria Polar marketing manager. The new package has improved Cerveceria Polar’s total beer market share in Venezuela to 5% and its market penetration to 73%.
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