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Blue bottled brew debuts

A new brew from a venerable name in European beer makes a blue debut in France. Kronenbourg, Alsace, France, selected striking cobalt blue glass bottles for its 1664 Blanc beer.

Pw 9069 Rl Kbourg

The product was introduced earlier this year in two bottle sizes, 25 cL and 33 cL. The smaller size for supermarket sale is multipacked in six-count enclosed cartons, while the taller version is shipped and sold as singles to cafés, bars and restaurants. Both bottles are provided by the European division of O-I (www.o-i.com).

1664 Blanc, a milder line-extension version of the company’s flagship 1664 brand, had been introduced in a 37-cL size in the United Kingdom more than a year earlier, but in white-coated flint bottles with a blue label. After consumer tests of three bottle designs, Kronenbourg found French tastes preferred a reversed design: a blue bottle with a white paper label.

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