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Juice cooperative promotes 'All-Florida' product origins

Custom on-pack pressure-sensitive label program is easy to implement/operate and heightens consumer interest.

Pw 7370 Florida Growers Unique Solutions A

Florida’s Natural Growers, Lake Wales, FL, markets a wide variety of fruit juices to retail and foodservice outlets across the U.S. and internationally. The cooperative’s flagship products are premium not-from-concentrate orange and grapefruit juices offered in paperboard gabletop cartons and PET bottles.

The juice cooperative was looking for a way to distinguish its products in the marketplace. Director of operations for Florida’s Natural Growers Steve Kullberg says, “Our major competitors recently have started blending in imported juice, and we use 100% Florida juice. We thought that our consumers would like to know about this distinction.”

After evaluating options, Florida’s Natural Growers decided to implement a pressure-sensitive labeling system designed by label and insert technology specialist Unique Solutions to apply “100% Florida. Never Imported” labels to its preprinted packaging.

Kullberg says, “We selected Unique Solutions to help us on this project because of a meeting at a business conference. We discussed their capabilities to accomplish rapid turnaround and supply both the labels and labeling equipment. The concept of a turnkey on-pack labeling project was appealing to us because we have minimal experience with this type of on-pack program.”

First effort

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