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New Belgium taps aluminum cans for wheat beer

Last summer this innovative brewer rolled out its Fat Tire brew in cans. Now it's Sunshine Wheat's turn.

Pw 5477 New Belgium

New Belgium Brewing of Broomfield, CO, is packaging and distributing Sunshine Wheat in aluminum cans from Ball Corp. (www.ball.com) in Colorado this spring. The 100% recyclable cans feature Sunshine Wheat’s original watercolor artwork with color twist to reflect a summery green and yellow. Printing uses Ball’s Eyeris® enhanced printing technology to best reproduce the intricate details of the graphic design.

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Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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