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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.

Pw 2720 Appletizer

The consumer research produced two major findings:

• The brand was well-liked, but consumers also told the company the packaging was dated and that the 200-mL bottle was too small and uncomfortable to hold.

• Because the target shopper for Appletiser is a modern, spirited, individualistic, and independent woman, a stylish new package and label were imperative for the brand. Beyond that, Appletiser’s production lines produce 50,000 bottles per hour. The traditional paper labels the brand had been using were creating serious limitations at that speed. The new bottle and the label had to be functional without slowing the line.

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