New carton launched for eco-conscious wine enthusiasts

Bota Box, a wine producer of premium 3-L California varietals in Napa, CA, has announced an extension of its environmentally sensitive portfolio with the launch of 500-mL cartons from Tetra Pak.

Pw 2376 Bota Box

Bota Box will roll out its new, vintage-dated 500-mL wines nationwide with four of its most popular varietals: Cabernet Sauvignon, Merlot, Pinot Grigio, and Chardonnay. Each is priced at $4.99.

“We take great care in making sure our wines are packaged in environmentally friendly packaging, and in doing so, [we] have received an overwhelming response from our customers,” says John Garaventa, senior brand manager for Bota Box. “We knew it was time to push the envelope by bringing something fresh and innovative to quality- and eco-conscious wine enthusiasts. For us, Bota wines in Tetra Pak cartons are a homerun: quality wine, sustainable packaging, and convenient size.”

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