Bomb Lager is committed to building a brand that embodies artistic expression and creativity, as well as easy drinking. Every production of Bomb Lager will feature a new can design developed by a local street artist. East Village artist Billy Miller came up with the unique graphics for the inaugural can. Rexam produces the can for Bomb Lager.
“We are excited to offer consumers a craft beer for the masses. Bomb Lager is a beer with a subtle complexity that is inviting, rewarding, and a perfect fit for everyone’s table,” says Mike Raymond, managing director, Bomb Beer Co. “Along with creating a quality product, Bomb Lager is about artistic expression, so we wanted a package that people would want to see and be seen drinking. In fact we placed our recently updated recipe in Billy’s ‘Black Can’ design, which is as refined and exciting as the beer within it. Our Rexam cans are the perfect canvas, and we look forward to utilizing our partnership with them to build our brand and our business.”
