See What’s Possible in Food Manufacturing at PACK EXPO International
Explore packaging & processing tech from 2,600 exhibitors & gain insights from 150+ free educational sessions—all at PACK EXPO International.
REGISTER NOW & SAVE

Create a free ProFood World account to continue reading

evian adds a splash of fashion's influence

A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.

Pw 30073 Evian
Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. Reports LovelyPackage.com, “The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.” 

The evian bottle by Courrèges, which launced globally Sept. 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is 100% recyclable.

Source: Lovely Package

See What’s Possible in Food Manufacturing at PACK EXPO International
Explore new machinery & materials from 2,600 exhibitors. Gain insights from 150+ free educational sessions. Find solutions to enhance quality & protect your brand at North America’s largest packaging & processing event for food, beverage & beyond.
Text (32 characters max) REGISTER NOW & SAVE
See What’s Possible in Food Manufacturing at PACK EXPO International
The building envelope is a production asset
Condensation, energy loss, and sanitation failures often trace back to the same place. This free article shows where to look.
Read More
The building envelope is a production asset