According to Ball Packaging Europe, energy beverages are booming in Europe. The company announced that functional food producer ActivLab is now using Ball’s 25-cL slim can for its Fit Drink beverages.
Fit Drink is designed to support fat burning with L-Carnitine and its improved formula supports weight loss in three areas: burning calories, metabolism and blocking the appetite.
A Ball press release says, “No industry has seen such rapid growth as the health market. Consumers increasingly make a conscious choice in favor of healthy alternatives. Calorie-reduced, high-nutrient soft drinks are likewise a must for people on the go. To serve this need, Fit Drink--previously only sold in powder form for mixing with still mineral water--is now available ready to drink in a portable and convenient can.”
