Aluminum cans are catching on

With a strong sustainability message, good portability, distinct sizes, and striking branding, the aluminum can is firmly establishing itself in the craft brewer’s marketing strategy.

But other alcoholic beverages are also finding the aluminum can an elegant solution. Take Southwest Wines, for example. This Deming, NM, company recently launched its Soleil Mimosa in a proprietary specialty can from Ball  Corp. Southwest Wines took advantage of Ball’s proprietary Eyeris Enhanced Graphics technology to create premium, on-shelf differentiation and a 360-degree graphics solution for their popular mimosas.