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Drop packer keeps craft brewer growing

After experiencing a higher than desirable level of bottle breakage with repurposed packaging equipment, Midwestern stalwart Boulevard Brewing Company needed a solution to meet its non-traditional packaging demands, which include four different bottle types, multiple packaging sizes, and no carton dividers.

Drop packer with the Pic-N-Place module.
Drop packer with the Pic-N-Place module.

Standard-Knapp responded with an innovative solution that picks the product from the infeed conveyor and gently places it into the bottom of the empty case. The company now reports virtually zero packaging breakage and has increased throughput by about 10 percent because of increased efficiency and less down time.

Kansas City, MO-based Boulevard Brewing Company is the 10th largest craft and 17th largest overall brewery in the U.S. Boulevard. It currently offers seven year-round and five seasonal brews, as well as a rotating line of artisanal beers named for its iconic brick smokestack, packaged in 750ml bottles, 12-ounce four-packs, and kegs.

During 1990, the first full year of production, the company sold 1,747 barrels (bbls) of beer. By 2011, the company had sold the equivalent of more than 46 million 12-ounce servings and is aiming on brewing about 188,000 bbls in 2013. With growth like that, it’s not surprising that the brewery reached capacity. In 2005, Boulevard broke ground on a 70,000 square foot expansion, and now has a total brewing capacity of 600,000 bbls.

Along with the new facility, Boulevard needed to invest in a packaging line that could keep up with its phenomenal growth. As Boulevard director of engineering Mike Utz explains, Boulevard began working on a high-speed packaging line in 2008, after the facility expansion was completed. “We opted to go with repurposed and reconditioned equipment for the new line, which included a drop packer.” Boulevard eventually selected used equipment from Standard-Knapp, a Portland, CT-based manufacturer of packaging machinery.

Boulevard had the unit, a 939S Versatron, rebuilt and converted to its product range. Here’s where things got tricky. While the equipment met Boulevard’s need for speed, it came with a price – a high bottle breakage rate during packaging that was exacerbated by the lighter weight bottles that are becoming the industry norm. According to Utz, the trend towards use of light weight glass bottles saves on money and materials, but makes the bottles weaker and less able to stand up to rugged drop packing. Also, the company uses dividerless packaging for a number of package sizes (6, 12, and 20 packs) so the packer had to hit perfectly because there were no separators.
According to Utz, “We wanted to stick with the traditional packaging that was part of our image, but the glass on glass packaging led to an unacceptable breakage rate.”

Standard-Knapp worked closely with Boulevard to find a solution to the breakage issue. Brian Stearns, mechanical engineer for Standard-Knapp, explains, “The used drop packer Boulevard Brewing originally purchased was developed for a different purpose and more for a company at a different stage in its development. It was not well suited for their capacity and their need for different bottle and case types, which is why they experienced breakage.”
The solution Boulevard arrived at involved retrofitting the 939S Versatron case packer with a brand new upgrade, called the Pic-N-Place module, which picks the product from the infeed conveyor and gently places it into the bottom of the empty case. It gave Boulevard soft container handling and is engineered to grab product in the optimum, most secure position or spot. The module virtually eliminated packaging breakage.

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