French spirits maker Rémy Martin has introduced a new bottle for its premium Fine Champagne Cognac to the Chinese market that enables secure authentication, tamper evidence, and enhanced consumer engagement with the brand via NFC technology. The Rémy Martin Club Connected Bottle incorporates a high-security, tamper-proof NFC tag from Selinko into the capsule of the bottle that consumers can connect with using Rémy Martin’s Android smartphone app.
Rémy Martin Digital Director Arjan Ackerman explains that the company looked at different technologies for the new bottle, such as Apple’s iBeacon, holograms, and QR codes, “but only NFC was able to connect directly to consumers and ensure 100-percent secure authorization, at an attractive price.”
The NFC technology is embedded into the capsule, which is constructed of a non-metallic material, and is applied along with the capsule to the neck of the bottle. To authenticate the product, consumers tap the top of the bottle with their smartphone, and the Rémy Martin app instantly indicates if the bottle is genuine and sealed, or if it has been resealed. Once the consumer opens the bottle, the NFC tag emits a different signal, indicating the change from “sealed” to “opened.” If the consumer taps the bottle again, they become eligible to earn points toward the toward the Rémy Martin engagement program.
