The Macallan’s distillery has brought to life the first edition of the global relaunch of its domestic portfolio: the Double Cask.
The creative challenge was to express the iconic elements that make up the prestige and the heritage of The Macallan brand, and create a homogeneous balance with newly created attributes.
To embody the Double Cask’s distinctive American sherry-seasoned oak, branding agency Brandimage created a design that features the unique pattern of Macallan’s signature triangles, as well as the emblematic brand lock-up of The Macallan distillery and hand-drawn casks. The emblematic logo and the golden trim, which were perfected for the recently released 1824 Masters Series, are also found on the Double Cask, ensuring that The Macallan brand story is consistent, powerful, and refined.
