Discover your next big idea in food packaging & processing this month
Experience a breakthrough in food packaging & processing—explore solutions from 2,300 suppliers spanning all industries at PACK EXPO Las Vegas.

Smirnoff’s one-of-a-kind label images

Specialized software was used to create stunning individualized Yarza Twins designs for Smirnoff shrink sleeve labels.

Digitally printed labels on Smirnoff bottles.
Digitally printed labels on Smirnoff bottles.

Label Impressions produced the labels on its newly installed HP Indigo WS6800 Digital Press. “The added capabilities of HP Indigo including one-of-a kind prints with HP SmartStream Designer and Mosaic make it possible to do big exciting campaigns,” says Jeff Salisbury, CEO, Label Impressions.

HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC2019, is a suite of “light” design solutions that enables designers to easily create an unlimited number of variations on any design.Label Impressions selected HP Indigo technology for its ability to match the converter’s high print quality, after comparing Indigo with inkjet during an extensive vetting of the available digital technologies on the market. “Only HP Indigo has the print quality that matched our high-quality flexo standard and can be interchangeable for customer runs,” says Salisbury. “Our clients are very particular about color. The WS6800 inline spectrophotometer for color consistency on press was the deciding factor for us since it allowed us to maintain our stringent color standards and commitment to our clients.”

Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
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Dairy Food & Beverage Innovations Report
Break out of the ordinary: see what’s new in food packaging & processing
At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this month to experience a breakthrough in food packaging and processing.
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Break out of the ordinary: see what’s new in food packaging & processing