“We introduced our Vanilla, Mocha, Classic, and Variety flavors to the South African market in January 2019,” says Neil Hellmann of Star Gate Innovations, the firm that owns the Ella brand. “Ella Cappuccino is patented and available in packs of three capsules of 75 mL. Numerous chain stores immediately stocked up. We only produce larger packaging for airlines. This way, our clients can also enjoy their trusted Ella Cappuccino at great heights.” Hellman continues: “This is a real ‘on-the-go’ product: all you need is boiling water, or try it over ice with cold water. Simply shake your Ella capsule for 20 seconds, break open the seal, pour the liquid contents into a cup, and add 150 mL of water. Really easy!” At retail, Ella will be sold in packs of three at a suggested retail price of R49.50 (US $3.51).
