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Non-Alcoholic Beer and Spirits Boom Amid Social Trends

Trends like Dry January and Sober October are fueling growth in non-alcoholic beer and spirits, and craft producers are adding these products to their portfolios in response.

Non-alcoholic beverages can generally be packaged in the same format as their boozy counterparts, making it easier for craft producers to add an N/A option to their portfolios.
Non-alcoholic beverages can generally be packaged in the same format as their boozy counterparts, making it easier for craft producers to add an N/A option to their portfolios.
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Modern consumers are raising a glass to non-alcoholic beer and spirits, and craft producers are making moves to join the party.

That’s according to PMMI Business Intelligence’s “2024 Craft Beer and Spirits: Success Through Packaging” report, where Business Intelligence researchers compiled the opinions and responses of 132 craft beer and spirits industry professionals.

Buoyed by social trends such as Dry January and Sober October, craft consumers are increasingly interested in incorporating non-alcoholic craft beer and spirits into their lifestyles. 

That’s partly why non-alcoholic offerings have become one of the hottest consumer trends in the craft industry in recent years. In 2022, sales of non-alcoholic beer grew by 19.5%, and spirits by 88.4%, according to the Nielsen Consumer report “Non-Alcoholic Beverage Trends in the U.S.

Sales of one new segment, hop water (sparkling water infused with hops), grew by an astonishing 142% from 2021 to 2022; according to Malika Wichner’s Backbar article, “Trending in Beer: 2024 Predictions.” However, the article notes that the segment still only reached about $5.5 million in revenue.

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