Bold illustrations on all 60 SKUs were designed by Shimokochi Reeves (Los Angeles, CA). It also recommended changing to a diamond-neck glass bottle and a striking red cap. The labels are flexo-printed in six colors.
Juiced-up labels
Thirty-year-old After The Fall fruit beverages from Smucker Quality Beverages, Chino, CA, needed a packaging redesign to convey a “hipper” attitude.
May 31, 2000
Recommended
Recommended
Recommended
Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
Access Now
