Champagne is no longer the celebratory drink it
has been in the past, according to brand valuation consultancy
Intangible Business. Their "Power 100" list ranks the world's most
popular drinks. Dom Perignon fell around 30 places to exit the list,
while other champagne brands such as Lanson and Tattinger also
disappeared. "The biggest brands have taken quite a battering marking
the end to a 15 year drive to premiumisation. This has been replaced
with a drive to value," says a spokesperson for the consultancy. The
top 3 drinks? Smirnoff vodka (1), Johnny Walker whiskey (2), and
Barcardi rum (3).
Source: Telegraph.co.uk
