Beverage Roundtable: When (not) to use color

Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...

 

Marcus Hewitt, Chief Creative Officer, Dragon Rouge, chose the mysterious Kraken Black Spiced Rum with its Jules Vernesque label. Rob Wallace, managing partner, Wallace Church, chose IBC Root Beer, with its classic brown, debossed primary botle. And Vyto Bendoraitis of Interact On Shelf surprised us with bottles of subtly-colored, cheery Joia Life - All Natural Sodas

Why the surprise? Watch and find out. This episode calls for a MUST-COMMENT ISSUE: Would you add color to Fresh ginger ginger ale by Bruce Cost? First, watch and find out why this is a must-comment. Then please do let us know your thoughts, in the comments below.

 

 

Hot fill to aseptic: what changed at PACK EXPO
Filling speeds, seal integrity, contamination control — our editors found the liquid foods innovations that matter. See what's new and get ahead of the competition. Download your free report now. 
FREE DOWNLOAD
Hot fill to aseptic: what changed at PACK EXPO
The future of food plant maintenance is remote
Remote monitoring and access are reshaping how plants prevent downtime and protect food safety. See how.
Read More
The future of food plant maintenance is remote