NEW EVENT! Cutting-edge Trends for Food Products at PACK EXPO Southeast
Discover all the latest packaging & processing solutions for food products at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025

Beverage Roundtable: When (not) to use color

Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...

 

Marcus Hewitt, Chief Creative Officer, Dragon Rouge, chose the mysterious Kraken Black Spiced Rum with its Jules Vernesque label. Rob Wallace, managing partner, Wallace Church, chose IBC Root Beer, with its classic brown, debossed primary botle. And Vyto Bendoraitis of Interact On Shelf surprised us with bottles of subtly-colored, cheery Joia Life - All Natural Sodas

Why the surprise? Watch and find out. This episode calls for a MUST-COMMENT ISSUE: Would you add color to Fresh ginger ginger ale by Bruce Cost? First, watch and find out why this is a must-comment. Then please do let us know your thoughts, in the comments below.

 

 

INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to food packaging and processing challenges. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast