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Beverage Roundtable: When (not) to use color

Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...

 

Marcus Hewitt, Chief Creative Officer, Dragon Rouge, chose the mysterious Kraken Black Spiced Rum with its Jules Vernesque label. Rob Wallace, managing partner, Wallace Church, chose IBC Root Beer, with its classic brown, debossed primary botle. And Vyto Bendoraitis of Interact On Shelf surprised us with bottles of subtly-colored, cheery Joia Life - All Natural Sodas

Why the surprise? Watch and find out. This episode calls for a MUST-COMMENT ISSUE: Would you add color to Fresh ginger ginger ale by Bruce Cost? First, watch and find out why this is a must-comment. Then please do let us know your thoughts, in the comments below.

 

 

Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report
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Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
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Researched List: Engineering Services Firms